MSRP

The term, MSRP, in reference to car buying and leasing means “Suggested Manufacturer’s Retail Price.” It is sometimes simply called “sticker price” and is the price on the legally-required window sticker of all new cars.

Most new cars are sold or leased for a price that is less than MSRP, depending on the negotiating skills of the buyer and whether there any manufacturer incentives, such as rebates, available.

Occasionally, a new car that has just been introduced and in high demand may actually sell for more than MSRP. Since it’s a “suggested” price, dealers can sell cars at whatever price they choose, or whatever their customers are willing to pay.

You can find MSRP and discounted dealer prices on any vehicle make and model at Edmunds and Car Deal Finder.

These two web sites also show what other people are paying for the same car you’re interest in, which is to say the discount off MSRP they are receiving, and that you should expect to get as well.

MSRP many include the base price of a vehicle, plus any optional features, plus shipping (destination charge), plus possibly any dealer add-on items such as rust proofing.

 

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