Primarily, and most importantly, vehicle price should be the focus of your negotiation. This is the only element of the deal that is directly controlled by the dealer. All other elements such as residual, money factor, down payment, security deposit, and acquisition fee are all controlled by the leasing company, for which the dealer is only acting as an agent. Sometimes, though not often, the leasing company gives the dealer authorization to negotiate some of these factors. You can, however, shop around for better deals at other dealers. See Negotiating a Car Lease for more details.
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